Meet GB
Meet GB
We have spent the last few months rethinking how we show up for you, our team, and our customers. As we’ve grown from a low-cost challenger into an industry-leading innovator in the retail energy sector, our look needed to catch up to our ambition. We’ve evolved our visual identity to reflect a cleaner, sharper, and more future-focused brand—one that honours our core commitment to keeping energy simple, affordable, and smart without losing the approachable spirit that got us here.
To help lead this new chapter, we are thrilled to introduce GB—our energetic, clever, and reassuringly calm new mascot. ‘Bird’ is in our name after all – and GB, with a sharp instinct for navigating the Aussie energy market, represents the bright, forward-thinking spirit of our energy solutions. Whether he’s dropping in to help decode a solar battery or cheering on smarter power usage habits, GB is designed to be the friendly bridge between complex technology and everyday life. He’s hyperactive in his pursuit of better ways to save, yet grounded and reliable when you need him most.
While our look and feel are getting a major upgrade, our foundational promise remains untouched. We are still the same team that backs you up with award-winning customer service and relentlessly competitive, great-value energy plans. Our recent industry accolades are a testament to that dedication, proving that innovation and affordability can happily coexist under one roof.
This brand pivot is entirely about looking forward. We are building the next generation of smart energy tools—from intuitive solar battery systems to seamless digital experiences—(stay tuned for more on that…) designed to put control back in your hands. Thank you for being part of this journey as we step into an exciting future, proudly here to serve you every step of the way.
New look, same us (here's how to tell)
You'll notice our brand-new look rolling out across your bills, our app, and our website over the coming weeks. Because we're doing it in stages, some things might look a little different while the transition is underway.
Online safety comes first, so if you ever spot a message with our new branding and feel unsure, don't guess—just get in touch. We'll gladly confirm it for you so you can feel completely secure.
